With an enthusiasm for creative design and sustainability, Jodie Hughes overcomes any issues the pandemic brought along with her innovative gender-fluid collection ‘The Time Is Now”. The Scottish designer seeks to interweave awareness with style as her streetwear range reflects the stories of homeless people as she reworks upcycled cotton and scrubs into statement pieces. Her efforts were not in vain, as the sustainable designer is one of the fifteen Global Young Talents featured in the June issue of Harper’s Bazaar.
“ So now as a designer, I try and make sustainable choices in my work to try and bring awareness about the industry. Picking sustainable fabrics and thinking about my garments before making them, is my way of trying to help this growing issue and I’ve become very passionate about it. ”
“ I felt like I had to try and understand what it is like to be homeless and understand what they go through every day to try and tell a story through my collection.”
Discover Jodie Hughes's full collection