With an enthusiasm for creative design and sustainability, Jodie Hughes is a Womenswear and Menswear designer based in Scotland. While studying her BS’c in Fashion Technology at Heriot-Watt University, Jodie has always been interested in being sustainable within her creative practices.
While designing her collections, Jodie always makes sure that she only uses sustainable fabrics and materials. In particular, for this collection, Jodie used old scrub fabric to make elements of her garments. By designing for the Blankfaces, Jodie had to do intensive research on homelessness and how it affects a person. The slogan “The Time Is Now” was created and used as a print in her collection as a statement for bringing awareness to the current yet ignored issue upon today’s society of homelessness.