Jong Kim is an all-gender designer pursuing the idea of sustainability and diversity. He is currently based in Atlanta, Georgia, US.

While Jong was studying at Parsons The New School for Design, he had a vision of levelling up sustainable fashion. Jong wanted to make a stylish and unique sustainable brand that people wanted. He also desired to spread the diverse taste of fashion.

Nowadays, he tries to reduce waste and make it as sustainable as possible. There are so many stereotypes of sustainable brands, which is classic, and mostly targeted to the older generation. Jong wants to break the stereotypes and make stylish, sustainable brands to a young generation. He believes that act of sustainability is big role of future fashion industry.