La Barbera focuses on the analysis of the relationship between objects and people. This intangible affection, this synergy between object and subject as a process of mutual becoming is the core of the research of theirs. Nurturing a new definition of materialism based on emotions and affect. La Barbera aim is to create outcomes that can be treasured and are a constant reminder of the story that is behind them. The shortened product lifecycle can be tackled using this approach to promote durability, reinventing people's closets.
La Barbera values craftsmanship and Italian tradition at the centre of all designs combining with constant research of materials and new techniques to create luxury products that set aside from the fast pace of today’s fashion system. For the creation of this fall winter collection La Barbera has collaborated with many Italian companies and artisans celebrating the survival of traditional skills that needs to be passed on to new generations.