Lam Wing Sum. Born in 1998 summer Hong Kong. Fresh graduate of BA(Hons) Fashion and Textile Design at The Hong Kong Polytechnic University, also studied at the Amsterdam Fashion Institute (AMFI). The 1st runner-up of the Hong Kong FurDesign competition in 2018, in the same year chosen by Vogue Talents as the finalist in REMIX International.
Lam's design mainly focuses on nature, colours, playfulness, at the same time tribute to the classic. With the aim that the public not only appreciates the overall appearance but also rethink during the process, her design often carries a strong statement softened through a metaphor. With the concern of the environment, she also tries her best minimizing waste and the use of synthetics during design.
Scarcity affects humans. From love life to historical events, and till modern marketing strategy. Start from inspiration to find an alternative to deal with problematic fast fashion. In scientific research stated that the less an object available the more that people find it attractive. This can explain why we are always lured by mysterious people or limited edition in stores. During the 18th and 19th century, fabric resource was limited. People use trims, embroidery and multifunctionality to maximise garment usage, which the mindset is neglected nowadays. This collection is not really about visual but on a psychological perspective.