With a strong passion for the Denim world and its huge versatility in terms of Upcycling, Lucia Borini has recently graduated in Fashion Design AFAM at Istituto Marangoni Milano.

She’s always been into streetwear, combined with the sartorial style, and during her last year in Marangoni, she decided to put them into her final collection, focusing on Denim and the Upcycling system, heading towards a “greener” horizon.

DENI.ME is a collection made entirely of Denim. The main inspirations of the collection are the American Hip Hop culture of the 90s and the work of two artists, named Ian Berry and Anna Weber, from which she took inspiration for the recycling of materials, converted into something new. The materials she used are "responsible" denim, supplied by the company Isko, and recycled materials, such as old jeans and vintage garments, which, through an operation of Upcycling, have been cut and adapted to make the outfits of this collection.

The outfits are the result of a combination of women’s and men’s fashion. The lines and volumes of this collection, mainly oversized, follow the male fit model, such as jeans, mostly "baggy", made on a paper model built on an old jeans for men.