Maddie William’s visual signature as a designer is highly structured, exaggerated silhouettes paired with textural and innovative textiles, which are often hand crafted or embellished. She works conceptually and uses ideals and narratives to drive her design process.

The narrative of her graduate collection imagines a group of six Goddess- type figures who are here to serve as the antithesis of the Elitist White Supremacist Capitalist Patriarchy and strike fear into the hearts of harmful Corporations. Unhindered by the constraints of advertising and corporate power, they dress to celebrate their bodies in a way that they dictate. Her collection is enhanced through highlighting feminine attributes.

Each piece is made from reclaimed or renewable materials, including British wool sourced directly from farms and dyed using plants, Yurt window off-cuts and reclaimed Royal Mail post sacks.

Due her immense creativity and skillful craftsmanship, Maddie has been featured in acclaimed publications such as VOGUE, Hunger Magazine, Drapers, Timeout Magazine, Marie Claire and The Evening Standard.


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