Mayya Agayeva is a London-based menswear designer, she graduated from MA Menswear Royal College of Art and previously studied graduate diploma at Central Saint Martins. Her experience comes from working with luxury brands like Christopher Raeburn and Preen by Thorn Baragazzi.

The inspiration for her brand comes from "digital society," Internet culture, and our data footprint. All of the designs are based on Google search trends, looking at the most common materials, shapes, and styles to create a reflection of our digital tastes.

Signature designs are half workwear/half running trousers, made out of wool suit fabric on the outside but with a sportswear interior. Hoodies with double hoods, one sweatshirt and the other waterproof. Blazers with hidden pockets to hide bank cards, keys, and cigarettes.

Every garment has a unique feature discovered from internet searches behaviours.