Odella Yue is a new generation fashion explorer and creator who wishes to make exciting and relevant changes through the digital highway. She is transforming the barriers and boundaries that were once used to separate disciplines into gateways that connect people. Odella believes the future of fashion should be more interactive and consumer should be allowed to be part of the design process.

Her Neon Wanderer game demonstrated the potential of advanced consumer engagement in the fashion design process and offers interesting marketing strategic ideas. Odella's work combines distinctive silhouette and imaginative prints that reflect issues in modern society, environment, philosophy and many other relevant subjects, aiming to inspire artistic and intellectual conversations between the designer and consumer.

Due to her creatively unique design aesthetic, Odella’s pieces have been featured on Vogue.