With a passion for working with his hands and a strong sense for tactility, Paul Majer approached this collection initially his main focus being on the materials used. Primary inspiration came from Brutalist architecture, which also places a strong emphasis on the materials used and their inherent qualities. After thinking about this for a while, Paul realised that the clear way to go was in the direction of up-cycling and recycled materials.

Wanting to push the boundaries, Paul did not want to simply mix and match different parts of various garments together. He wanted to completely disassemble the original garments and re-make them in to something completely unrecognisable from what it had started out to be. Secondary inspiration comes from his British heritage, and the use of traditional tartan and tweed fabrics, along with the colour palette. Construction sites also played a strong role in the aesthetic of the collection as Paul wanted to communicate the changes currently happening within the fashion industry.

People are working hard to make fashion more inclusive, ethical, and sustainable and Paul wanted to address this. The construction elements, along with the half-finished appearance of many of the garments represent that while we are begginnning to make progress and to move in the right direction, it is an ongoing process. We need to look to the past, selecting the good parts, and altering the areas that can be improved. It is only through this process that we can innovate, evolve and move forward into a more inclusive and more sustainable world for everybody.