The DAQAQ , Seong Min Koo’s first collection was about freedom. He wanted to make the fashion brake the borders of the culture, nation, race. He started to research about people really different but same at some point. Car racing is most one of most extreme sports in the world. They never be afraid of speed and are dare to challenge. Tribe Tuareg in Shara don't have nation or land which are the free man. So he tried to find true meaning of freedom from most free people in the earth.
All of garments is based on racing sports wear using synthetic fabrics. However graphic and structure of garments are totally ethnical feeling from Tuareg tribe. By finding perfect balance between two different culture, i can sure that i found way of expressing their willing to be free, dare to challenge and never be afraid of showing true themselves. Keep creative and be free !