Womenswear Designer, Upcyclist and Revivalist

Emotions, experiences and stories heard during the journey are the key driving factors for the inspiration. Valuing all life and presence of each and every person along a design process are the fundamental beliefs that Uroos is promoting through the use of culturally rich textiles and techniques in her collections.

By combining modern design solutions along with indigenous techniques which run parallel with the development goals for a sustainable future, she creates a link between our daily experiences and fashion through clothing.

Majoring in Fashion Design from Birmingham City University, Uroos creates high-end, sustainable clothing by exploring various print and embroidery methods and colours for the creation of exciting textiles. She responds to the responsible consumption through production with judicious use of raw materials and considers the issues with employability in the Indian textile industry.