The brand ZOE HOOP also has a meaning behind it, ZOE meaning life and HOOP representing a ring of love and devotion. Caroline’s hope and prayer are that those who wear the jewellery, as well as the artisans who make them, will experience all of this warmth in their hearts.
Founder Caroline Johansson wish is to spread love, faith, hope and encouragement through jewellery. She says:
“The choices we make in everyday life can contribute to a more sustainable future. This is why the jewellery is made from recycled silver and hand crafted by artisans in developing countries with good working conditions and wages.”