Alexandra Afanasyeva’s poetic approach to jewellery and passion for experimentation comes from a mixed cultural and educational background; she speaks five languages and having traveled the world she constantly derives inspiration from a huge amount of sources. Her experience in fine jewellery also allows her to create fashion accessories with a pure luxury finish.

She created her jewellery brand, Sasha Jewellery, in order to be fully dedicated to the world of male accessories. The brand's ideology is to promote jewellery in today's men's fashion and let them make impressive looks with tiny yet striking details. She designs for individuals who are not afraid to stand out.

Due to her daring, skilful aesthetic, Alexandra has been featured in numerous high end publications such as the Evening Standard, Hero Magazine and Not Just A Label.