With its collections Unravelau wants to create awareness of the environmental issues we caused ourselves in order to encourage change. The collections are a direct solution for the customer. Therefore, careful material research has to be done and zero-waste patterns have to be used.
People use media for guidance, however, in the process of making themselves different they begin to lose themselves as they are overpowered by the norms and pressure of society. ‘PICTURE PERFECT’ is about the consolation that people find in becoming someone else. Hiding flaws just because one is not stereotypically beautiful has become the current norm of today. But "different is not bad, it is just not the same". The collection gets its inspiration from the artworks of Caroline Achaintre and Angela de la Cruz.