Fashion Crossover London introduced its very first Fashion Crossover London Slow Fashion Week - Digital Event, which took place from the 18th until the 23rd of February 2021, in line with the Official London Fashion Week. When better to hit the pause button than when the entire world is at a common standstill. With everybody forced to look at different resources and making the transition from physical to digital. Fashion Crossover London chose a more personal approach, by inviting no less than fifteen Fashion Crossover London designers to turn on their camera, and show the audience the individuals behind the brands. Over the course of five days the selected designers gave tutorials, invited viewers to their studios and shared their design tips under the five pillars of sustainability: Circular Thinking, Sourcing Materials, Creating Fabrics, Garment Construction and Ethical Fashion.
Starting off day one with Circular Thinking, was Capucine Huguet who joined Fashion Crossover London through its Graduate Talent Programme in 2020. The Paris-based designer creates unique accessories from recycled material, that carry a deeper message by paying homage to thwidthe planet’s future, and says: ‘With the climate crisis and COVID-19, there is a growing consciousness and awareness and the way we dress can be a powerful tool to highlight environmental issues!’. Joining her was designer Aurelie Fontan, the winner of the Dame Vivienne Westwood Sustainability Award who joined the Fashion Crossover London designer family in 2019. The French designer gave an insight into her zero-waste and bio-design approach as well as Lydia Whiting who focuses on reducing the use of plastic and sources materials closer to home.
Fashion Crossover London seeks to identify and give the future generation of fresh creatives a chance for their work to shine, and break through the noise, using the power of collaboration. May it be exactly that, which allowed four Fashion Crossover London designers, each showcasing a unique aesthetic to merge seamlessly in a shoot beaming with innovation, inclusivity and all-together dreaminess.
Amid UK’s third lockdown, Fashion Crossover London opened its doors - following all necessary COVID-19 regulations - to an afternoon of creative escapism. Bringing to life the designs of Fashion Crossover London designers Claire Tiplady, Seren Gaygusuz, Anne Elisabeth F Marthinsen and Bonabag was the emerging photographer Qingyang Chen. With a background in fine art, Qingyang looked at paintings for inspiration and treated every shot like a work of art, spending hours developing in the darkroom to create the perfect shot.
Fashion Crossover London Designer Claire Tiplady
Celebrating love, kindness, and peeling back the facade clothes provide us with, we saw a more stripped-back approach, allowing every piece to speak for itself. The Cambridge-based gender-neutral designer Claire Tiplady found inspiration in the intricate network of the London Underground. Her woven coat and two-piece, made entirely from ribbons, was muted down with the naturally dyed wardrobe staples by Norwegian designer Anne Elisabeth F Marthinsen, who in turn took inspiration from the telling of Dorian Grey. The ESMOD graduate chose to work with 100% natural fibres and dyes ensuring sustainability was embedded throughout her work.
New Faces and brothers Devontay and Dijon Graham modelled the gowns by Turkish-born yet London based Seren Gaygusuz, to sheer perfection. Though extravagant and symbolic of female empowerment by nature, Gayusuz’s tulle frocks transformed into a manifestation and a triumphant display of genderfluidity. Tying the looks together were the Turkish-made sustainable leather handbags of the Swiss label Bonabag by Founder Cansu Sahin, emblematic for their flawless blend of artisan design and quality leather. With each frame underpinning their mantra ‘Bona’, translating into “good, genuine, fortunate”.
Together, these images paint the perfect picture of how we all crave kindness, understanding and openness. Discover all the Fashion Crossover London designers and brands on www.fashioncrossover-london.com and shop their Made-To-Order collections.