Image is in the core of IA LONDON’s design. When Ira develops a collection, image is the first thing that she creates. Designing either layers filled with colour or almost black and white reflects her imaginary dialogue with masters of art, like Dürer and Botticelli. The she moves on to transforming the image into a wearable luxury scarf, top or couture garment. 
Ieva Skikaite’s inspiration for her collection derives from family background and her teenage years spent by the seaside, exploring the workwear attire of fishermen. Paying attention to functionality and menswear detailing, fishermen aspects such as ropes, cords and netting, together with a focus on waterproof gear, are dominant elements of her research and development. Ieva’s collection creates a character of a powerful, fierce woman using luxury fabrics, transforming and juxtaposing harsh fishermen details into elegant and flowy pieces. 
Ilona Hars’ collection is inspired by her home county, Norway, and the colour, texture and shapes found in nature. This was her main starting point for choice of colour and fabrics and her embroidery and manipulation developments. The silhouettes and details are inspired by vintage skiwear from the 1930’s and 40’s. 
Imogen Evans’s graduate collection was influenced by society’s obsession with physical self improvement. She asks the question: “to what extent would you modify your body?”
Ina Hsu’s 2020 Resort collection is about what the designer think of a contemporary woman. We are living in the society that appreciate males’s characteristics more than females’ even in these recent decades. What Ina want to promote in this collection is that women are no longer need to put on a neat power suit or acting ration like a man to be confident. They should feel fine and safe being themselves.
A minimalist but complex tone embodies the ‘Flawed Beauty’ collection by Ines Vilas Boas, with a brand new approach to fabric manipulation, this collection managed to captivate and express the acceptance of transience and imperfection, the beauty of the imperfect, impermanent and incomplete. Imperfection is a form of beauty demystified in this collection, they became the tool for romance and poetry.
Through primary research and growing up in one of the former Soviet countries, Irena combines her childhood memories, experience and interest in unusual materials to create her “Exhibit 91” collection, which is a representation of the idea about the “shared memory” that all the Eastern European kids experienced living in former USSR countries. Irena examined the differences between the generation living during USSR and the generation, the collective “we”, the architecture as a living archetype of the Soviet space and the lifestyle of those countries. The reason of her provoking concept is to put more light on those part of Europe labelled as Eastern“ not as a geographical territory but as a poor, unpleasant and not worth it to be seen countries. 